About Us
The Later Life Solutions Directory 2026/2027
A guide to care, support, advice and services for living well in later life.
A LARGE AND GROWING LONDON AUDIENCE
The directory can reach London's substantial and growing older population
2.5 million Londoners aged 50+
4.5 million extended audience
1.04 million Londonders aged 65+
The extended audience includes families, professionals, community groups and organisations
Would You Like to Be Featured in the Directory?
The Later Life Solutions Directory provides organisations and professionals serving the later-life community with an opportunity to reach older people, their families and those helping them make important decisions.
If your organisation provides a trusted service relevant to later life and you would like to advertise, be featured or explore promotional opportunities within the Directory, please see our Media Kit for information on advertising options, readership, distribution and rates.
Our Story and Why the
Later Living Solutions Directory is Needed
Every organisation has a story, and ours is rooted in a long-standing commitment to supporting older people in our community. As an award-winning older people’s charity, we work closely with individuals, families, and carers every day, giving us a unique understanding of the challenges they face when trying to find the right care and support.
Through this experience, it has become increasingly clear just how great the demand is for a clear, trustworthy, and easy-to-use resource that brings everything together in one place.
Please see the evidence for this demand HERE.
The Later Life Solutions Directory has been created in direct response to that need. Drawing on our knowledge, experience and connections across the later-life sector, the Directory brings together a carefully curated range of organisations, professionals and services that can support people as they grow older.
It provides information across all the key areas of later life, including health and wellbeing, private healthcare, physiotherapy and rehabilitation, home care and support, care homes, retirement living, mobility and independent living, legal advice, Wills and Powers of Attorney, financial and retirement planning, wealth management, pensions, insurance, property and housing, welfare and benefits, social and community support, bereavement services, travel and leisure, and other specialist services designed to help people live well in later life.
Our aim is to make it easier for older people and their families to find trusted information and appropriate professional support in one accessible place, helping them make informed decisions about their health, finances, home, care, wellbeing and future.
We plan to simplify what can often feel like a complex and overwhelming process, helping people make informed decisions with confidence.
We are driven by a commitment to transparency, quality, and community. By bringing together reputable providers and practical guidance, we hope to not only inform but also reassure—ensuring that individuals and their loved ones feel supported at every stage.